The state's blossoming olive oil industry has captured the interest of PBS. The network is currently filming a documentary called Texas Olive Trails that follows the emergence of the state's olive agriculture. It was a natural extension from a previous documentary series regarding the success of the Texas wine industry. Film director Bill Millet says the rise of the olive oil industry is equally fascinating.

"There are multiple elements that contribute to the fabric of this story," says Millet. "We delve into the amount of interest in locally grown food, the difference between authentic farmers and the olive tourist sites to the dynamics of the South Texas border region where the majority of the olive farms are located."

Texas Olive Trails will debut on PBS stations across the state in December and will be released nationally in January 2011.

This is a story of an endless source of wonder, the fountain of wealth and power and one of the world's great commodities: Olive Oil. More

---