The USA is the world's third-largest consumer of olive oil, but a paltry 1% of the silky liquid so beloved by Rachael Ray and a host of chefs is produced here. An entrepreneurial band of olive ranchers wants to change that - using what some in the industry term an "outlandish" growing method borrowed from Spain.
The planting technique, called super-high-density planting, or SHD, means that this year, the United States is set to surpass France in the production of extra virgin olive oil, says Patricia Darragh of the California Olive Oil Council in Berkeley, Calif.
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