Producing Olives in Texas Conference
- August 22-24, 2012
- Riverwalk in San Antonio
“Extra Virginity” Author to Speak at Texas Olive Oil Conference
Author Tom Mueller will be the featured speaker at the 2012 Texas Olive Oil conference in San Antonio.
Mueller’s book “Extra Virginity: The Sublime and Scandalous World of Olive Oil” provides an in-depth look at corruption and fraudulent practices in the international olive oil industry, pointing out quality issues that threaten to undermine the all-important “Extra Virgin Olive Oil” certification.
Schedule Shapes Up for
Texas Olive Oil Conference
Got olive questions? If you’re curious about growing, buying, tasting or anything else to do with the popular fruit, you’ll find answers at the 2012 Texas Olive Oil Conference.
Scheduled for August 22-24 in San Antonio, the conference will feature seminars and addresses from a variety of experts throughout the olive oil industry. Organizers describe the gathering as an opportunity to provide a wide range of information to newcomers and professionals working in the expanding Texas olive oil industry.
“Now that we’re planting some nice, commercial orchards and we have TDA (Texas Department of Agriculture) support, we’re starting to get major interest from people curious about the industry,” TOOC President Jim Henry said. “We feel like it’s time to bring in some renowned people working in the olive industry—farmers, marketers, scientists. It gives people the opportunity to get in front of the experts and ask questions.”
The conference will include numerous exhibitors representing various aspects of olive oil cultivation, production and marketing. The Wednesday, Thursday and Friday sessions are still being finalized but the preliminary schedule for the event includes the following topics and activities:
- Registration and Happy Hour Mixer
- Trade Show and Exhibitors
- Welcome and Industry Overview
- World, US and Texas Olive Production
- How to Sell Olives in Texas
- Texas Olive Varietals and Climate Parameters
- Olive Cultivation, Irrigation and Infrastructure Presentation
- Using the TOOC design/crop/yield calculator
- Olive Orchard Syndication Opportunity
- Crop Insurance
- Financing Programs
- Federal Olive Producers Marketing Order—
What is it and how does it affect Texas?
- Keynote Address
- Olive Oil Branding and Promotion
- Marketing Strategies for Texas Olive Oil Producers
- TDA GO TEXAN Presentation
Additional topics and a presenters list will be posted as information becomes available.
Registration fee is $150 per person